About
Caroline Applegarth is a creative director specializing in brand strategy and corporate identity. She is the founder of Fallen Leaf Design, LLC, a branding and creative consultancy, and is currently directing the rebrand of Spencer Trask & Co., a venture capital and advanced technology development firm.
Previously, she was the first creative hire at Solomon Partners, where she built the marketing function from scratch, led the firm’s global rebrand and renaming, and managed a team spanning design, digital, press, and events. Before that, at Eaton Partners, A Stifel Company, she set brand standards across offices in the US, London, Hong Kong, and Shanghai and designed for leading private equity and hedge fund clients. Her early career included work at The Atlantic, Town & Country, and the US Department of State.
After growing up in Connecticut and Hong Kong, Caroline earned degrees in Evolutionary Biology from Duke University and Graphic Design from the Parsons School of Design at the New School. She lives in New York City, where she volunteers at the Animal Care Centers of NYC and spends time with her chubby pug, Bruno. She is also a longtime supporter of ecology and environmental conservation.