Creative and brand direction for a venture firm that has backed breakthrough science and technology for over 100 years. The chairman’s vision: classic light bulb imagery, creation and transformation, warmth and invitation, the full spectrum of visual light, and global impact. The brand centers on the firm’s luminaries, the scientists and inventors it backs, and how it helps them bring their discoveries to the world.

The visual direction treats light as the central metaphor, with golden light reflecting across the spectrum to show the magnitude of an idea crossing from unknown to known. Data visualizations inspire awe and reveal hidden connections, extensive networks and massive global impact. Work spans logo redevelopment, color palette, brand elements, photography and image styling, guidelines and voice, website wireframes, process mapping, and project management.